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Research Center for Social Big Data


Big data, which is attracting attention as an important source of knowledge, includes data derived from social media (social data) and observational data derived from the real world (real world data). It is possible to discover new value by analyzing these interrelatedly, and the results of doing so can be used in important fields such as tourism and disaster prevention through applications like behavioral analysis and prediction of users, optimization of facilities and social infrastructure, and the improvement of convenience. These kinds of data and analysis activities are known collectively as social big data.